Abstract:The official WeChat official account of medical colleges and universities is the main position of leading ideological and political education,spreading campus culture andproviding medical scientific information.The official WeChat official account of Fujian Medical University integrates resources through media integration, explores the precise and efficient communication mode, constructs the way of medical culture promotion, and strengthens the construction of users" trust and compliance.According to the statistical analysis of WeChat official account articles" nature and reading volume, dissemination index WCI, and the influence of push position on the dissemination effect of articles, the results show that there is still a gap between the medical school official"s micro blog and the mainstream professional platform in the content and production level.In order to deepen the construction of the university"s official micro account, we can promote the media integration of medical colleges based on the concept of "four full-media", promote the dissemination of medical humanistic spirit based on "emotional resonance", arrange articles based on the news value and information nature, and create the characteristics of the university"s official micro account based on the strategy of "healthy China".