融媒体时代下医学院校官方微信公众号建设探析——以福建医科大学为例
DOI:
作者:
作者单位:

福建医科大学

作者简介:

通讯作者:

中图分类号:

基金项目:

2020年福建省高校思想政治工作精品项目,2020年校级网络名师工作室立项、校级思政课题


Analysis on the Construction of Official WeChat Public Account of Medical Colleges in the Era of Financial Media --Taking Fujian Medical University as an example
Author:
Affiliation:

, Fujian Medical University

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
  • |
  • 文章评论
    摘要:

    医学院校官方微信公众号是学校引领思想政治教育,传播校园文化和提供医学科学资讯的主阵地。福建医科大学官方微信公众号通过媒体融合整合资源,探索精准高效传播模式,构建医学文化推广方式,增强用户信赖度和依从性等举措加强建设。通过对其微信公众号文章的性质和阅读量、传播指数WCI、推送位置对文章传播效果的影响等统计分析表明,医学院校微信公众号在创作内容和制作水平上与专业主流平台尚存差距,可基于“四全媒体”概念推动医学院校媒体融合,基于“情感共鸣”推进医学人文精神传播,基于新闻价值与信息性质布局文章编排,基于健康中国战略打造医学院校微信公众号特色,以此深化学校微信公众号建设。

    Abstract:

    The official WeChat official account of medical colleges and universities is the main position of leading ideological and political education,spreading campus culture andproviding medical scientific information.The official WeChat official account of Fujian Medical University integrates resources through media integration, explores the precise and efficient communication mode, constructs the way of medical culture promotion, and strengthens the construction of users" trust and compliance.According to the statistical analysis of WeChat official account articles" nature and reading volume, dissemination index WCI, and the influence of push position on the dissemination effect of articles, the results show that there is still a gap between the medical school official"s micro blog and the mainstream professional platform in the content and production level.In order to deepen the construction of the university"s official micro account, we can promote the media integration of medical colleges based on the concept of "four full-media", promote the dissemination of medical humanistic spirit based on "emotional resonance", arrange articles based on the news value and information nature, and create the characteristics of the university"s official micro account based on the strategy of "healthy China".

    参考文献
    相似文献
    引证文献
引用本文
分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:2021-03-26
  • 最后修改日期:2021-05-18
  • 录用日期:2022-02-28
  • 在线发布日期: 2022-03-01
  • 出版日期: