The official Wechat account of medical universities is the main position for the school to lead ideological and political education, spread campus culture and provide medical scientific information.Taking the "Official WeChat Account of Fujian Medical University" as an example. By building a main ideological and public opinion position, following the laws of the media, building service functions, and accurately and efficiently disseminating the characteristic value of medicine..Through the statistical analysis of the reading volume, communication index WCI, push location and communication effect of his articles, it is shown that the ideological connotation can be accurately transmitted based on the news value and the nature of information, the concept of "four full-media" empowers the development and innovation of official micro-media, the "emotional resonance" promotes the spread of medical humanistic spirit, and the "healthy China Strategy" creates the official micro-features of medical colleges and universities.